After some long brainstorming sessions, me and Jason came up with the concept of our new logo. It should be a clear iconic sign that makes immediately clear that we are a think tank and at the same time we got the horsepower to materialize our ideas. The new logo does just that and on top of it, matches our philosophy that technology and machinery are a interdependent part of human nature since the times of Hephaestus.

This is a great example of how to evolve ideas by simplifying each part to the point where it becomes an iconic pointer to a particular concept. The steps below illustrate the though process we did to get to the final result.