Yesterday I was traveling from Athens back to my hometown. I woke up in the middle of the night cause of the endless snorring of one of the guys that shared the cabin with me. As I walked dizzy in the hallway trying to get a grip as to where I am, (and most of all, which floor) I reached the stairs and saw two large numbers right between the two floors. I immediately realized that I was in deck 8 and headed down to grab a coffee. It’s was really great to notice that instead of the millionth boring advertisement, someone thought that huge deck indicators were the way to go.

In the end of the day great user experience is quite simple. All it takes is walking in your user’s shoes. The rest comes quite naturally.